Advertising and marketing technical program/product manager with extensive experience integrating and driving technical solutions, omni-channel platforms, and emerging intelligence platforms into advertising and marketing strategies to better develop messaging, audience acquisition, and campaign/media ROI analysis.

Responsibilities

• Manage interactions and relationships with stakeholders, suppliers, agencies, and internal teams

• Manage and lead project scope and delivery across multiple departments

• Define project scope through business cases, functional specs and analytics

• Manage program budgets and provide cost analysis and ROI across projects

• Contract/Statement of Work development and management as both a client and vendor

• Manage Agile and complex delivery PMO life-cycle processes

• Hosting, software development, ecommerce, content management and content delivery platform management.

Professional skills and qualifications include

• Integrated Digital Marketing Programs

• eCommerce

• Intranets and Marketing Sites

• Mobile marketing and Applications

• Marketing Operations

• Project Management

• Program Management

• Brand & Product Management

• Cloud Management

• Infrastructure Managed Services

Specialties:

• Business/Requirements Analysis

• Account Management

• Project Management

• Creative Direction and Strategy

• Strategical technical integration leadership

• Marketing data Analysis and Reporting

• Brand strategy direction

• Team Leadership and mentoring

• PR

• Technical innovation

• Customer Focused Data

• Implementing operational processes

• Project Strategy and Implementation

• Strategic Road-mapping

• CRM Solutions/Platforms

• New business development

• Mobile Web and application marketing and development

• Analytics Implementation, Management, Strategy

• eCommerce Solutions

• Proximity Marketing/Location Analytics/ Customer Attribution Modeling

• Adobe Creative Suite/Adobe Platforms

• Social Platform Management and Direction

• Adobe CMS: CQ/Day

• Adobe Analytics

• Google Analytics

• Sitecore

• SharePoint